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Placing Ads in HeroicStories

"We ran an ad in HeroicStories, and within an hour, we received several orders. Within 24 hours, we had set a new daily sales record. The ad generated the best response we've ever received to any online ad. I strongly recommend advertising in HeroicStories." --Meredith Tupper, Only Chocolate Chip Cookies

"One of the best ways to spend your email marketing dollars right now is to place a sponsorship text ad in a targeted e-newsletter." --ClickZ: "E-Newsletters: A Smart Choice Now"

"Consistently, successful e-mail publishers will tell you that the ads they run get better results than banner ads run on Web sites. What should advertising look like in an e-mail publication? Text, text and text -- tracking showed a 25% higher clickthrough rate on the text ads [over graphic banner ads in the same publications]." -- Editor & Publisher

We have been saying for years that advertising with plain text in an e-mailed publication is better than a banner ad on a web site -- it's even better than a banner in an HTML-format e-mail newsletter.

• Banner ads are often just one of many graphic elements on a web page -- they often don't stand out at all.
• Many web surfers turn off their "auto load images" (or use ad-blocking software) so they don't have to look at banner ads. In HeroicStories, there is only one outside ad per issue, plus you get the best placement possible. Your ad will stand out!
• You have the ability to provide links to both web pages and e-mail autoresponders to allow your prospects to choose which way they want information.
• You get more space in a text e-mail ad to give readers some detail.
• You can probably advertise in an e-mailed publication at a much lower cost than a banner ad.
• And, you can still carefully track the ad's effectiveness.

An important thing to realize about HeroicStories is all of our subscribers have requested their subscriptions! And, our readers find our content especially compelling, telling us time and time again that they drop everything to read our postings (see reader comments ). Thus, HeroicStories gets read, which means your ad will be read too. Best of all, your informative ad can reach our readers for less than one-half cent per impression! Compare that to a banner ad!